Achieve the extraordinary by unlocking the true power of purpose.

A revolutionary approach to business exists, one that delivers game-changing results for both companies and society alike: the serious and deep pursuit of purpose. In Deep Purpose, Gulati shows how some companies must embed purpose much more deeply than most, treating it as a radically new operating system for the enterprise.

Meet Ranjay

Ranjay Gulati is the Paul R. Lawrence MBA Class of 1942 Professor and the former Unit Head of the Organizational Behavior Unit at Harvard Business School. Until recently, he chaired the Advanced Management Program, the flagship senior leader executive program, at the school.Professor Gulati studies how “resilient” organizations—those that prosper both in good times and bad—drive growth and profitability. His work bridges strategy (establishing clear strategic pillars for growth), organizational design (reimagining purposeful and collaborative organizational systems), and leadership (fostering inspired, courageous and caring execution).

Reviews of Deep Purpose

Brilliant and thought-provoking as ever, Ranjay Gulati applies scholarly rigor to the important topic of purpose. This book is a must-read for all leaders who wish to embark on or continue a journey toward a vibrant, high-performance business.

Kasper Rorsted

CEO, Adidas

Purpose isn’t a “nice-to-have” in the business world anymore. It’s a “must-have.” Purpose-driven organizations will lead the future, and Ranjay Gulati’s Deep Purpose is essential reading for anyone who wants to be at the head of the pack. This comprehensive guide breaks down why cultivating purpose isn’t just the right thing for businesses to do–it’s the smart thing too.

Carmine Di Sibio

Global Chairman and CEO, EY

In this provocative and richly-researched book, Ranjay Gulati argues that the pursuit of profits without purpose is no longer a sustainable business model. As he shows, the road to high performance, for both individuals and for companies, depends on deepening our connection to enduring and essential human values. If you want to be inspired to build more sustainable organizations, DEEP PURPOSE should be your next read.

Adrianna Huffington

Founder & CEO, Thrive Global

Many leaders today strive to align purpose with financial success, but only a few succeed. Gulati analyzes the tough challenges that leaders everywhere must address if they are to save the planet while also delivering strong profits. He provides a compelling account of what it means to be purpose-driven—a crucial objective for us as well as other organizations in the social innovation space.

Toshiaki Higashihara

CEO, Hitachi